Every abandoned cart has a reason, and analytics rarely records it. A shopper who leaves because the shipping cost appeared at the last step looks identical to one who was never serious.
Testers walk your funnel with a task and a budget and tell you exactly where they hesitated.
What you get: measured facts separated from human judgement.
Start an auditWhat we check
Product page completeness
Photos, sizing, availability, delivery time and returns — the answers a buyer needs before paying.
Cost transparency
When the total price, shipping and taxes first become visible, and whether that timing surprises people.
Checkout friction
Forced accounts, long forms, unclear errors and payment methods that are missing for your market.
Trust and legitimacy
Contact details, company info, review credibility and anything that reads as a scam signal to a first-time buyer.
Mobile purchase path
Tap targets, sticky buttons and keyboard behaviour during the payment step.
Typical findings
- Shipping cost revealed only after entering an address.
- Out-of-stock variants selectable and only rejected at checkout.
- No visible return policy near the buy button.
- Reviews that all read the same and are dismissed as fake.
Questions
Do testers actually buy something?
Only if you request and fund it. Otherwise they stop at the payment step.
Can I test one product page?
Yes. A single high-traffic page is a good first audit.
Is international checkout covered?
Yes, you can request testers from specific regions.
See also
A roast is an automated audit plus reports from real testers, with evidence attached.