WTFB solves one core job — "find what's broken" — but the exact scenario depends on who you are. Below are 4 user types and how they use the platform.
Solo founder with an MVP
Shipped a landing, nobody buys. Friends say it's great because they're friends. Metrics are silent — why?
For $10 you get 5 honest reports: where people freeze, what they don't get, why they don't click CTA. AI clusters similar issues — you see systemic gaps.
Indie SaaS under 100 customers
Paid plan exists but traffic drops at onboarding. Support gets the same questions — where they get stuck is unclear.
10 parallel reports on the onboarding flow for $20. You see which 2–3 screens kill conversion.
Agency / studio
Client wants a "UX audit" within a week. Your testers are busy, hiring is expensive.
Spin up a project, get 20+ reports in 48 hours, drop them into your deliverable. AI clustering already grouped issues — you write the summary.
Growth / marketing
Launched A/B on the landing, both versions convert equally badly. Not enough data to understand why.
Qualitative reports on both landing versions in parallel. AI flags which phrasings confuse vs which work.
Not sure which fits you?
Take the 50 WTFx starter bonus, run one test on any key screen — in 48 hours you'll get reports and figure out your rhythm.