On a Shopify store, every point of friction has a price. A missing shipping estimate, an unclear return policy or a slow product page each remove a slice of revenue that never shows up as an error in your logs.
Testers walk the whole funnel like real shoppers and report where they hesitated. Automated checks cover the parts a person cannot see.
What you get: measured facts separated from human judgement.
Start an auditWhat we check
Product page completeness
Price, variants, availability, shipping time, return terms and real photos. Missing any of these is a measurable drop-off cause.
App bloat
Installed apps inject scripts on every page. We report the transferred JavaScript weight and the slowest third-party requests.
Cart and checkout friction
Testers add to cart and go to checkout, reporting surprise costs, forced account creation and confusing shipping steps.
Trust signals
Contact details, company info, review authenticity and payment badges — the things that decide whether a first-time buyer pays.
Mobile purchase flow
Most traffic is mobile. We check tap targets, sticky buy buttons, and whether keyboard input in checkout hides the confirm button.
Typical findings
- Shipping cost first revealed at the last checkout step.
- Review widget loading after the fold, so the page looks unreviewed.
- Variant selector that resets the chosen size on image change.
- No visible return policy anywhere near the buy button.
Questions
Do testers place a real order?
Only if you ask for it and fund the task. By default they stop at the payment step and report everything up to it.
Does this cover the theme code?
It covers observable behaviour and measured performance, not a line-by-line theme review.
Can I run it again after fixes?
Yes, and the report keeps your baseline so you see the score change.
See also
A roast is an automated audit plus reports from real testers, with evidence attached.