Framer sites win the first two seconds and often lose the next twenty. Motion carries attention, but the visitor still has to understand what you sell and find a way to act on it.
We separate what a machine can prove from what only a person can tell you, so you know which findings are facts and which are judgement calls.
What you get: measured facts separated from human judgement.
Start an auditWhat we check
Motion versus comprehension
We check whether the headline is readable before the animation finishes and whether reduced-motion preferences are respected.
First contentful paint on mobile
Font loading and large components push text later than it looks in preview. We measure it on a throttled mobile profile.
Navigation on small screens
Custom menus break in ways the default one does not. Testers report every dead tap target they hit.
Copy clarity
Five-second test: three testers say what they think you sell after a short look. If the answers differ, the headline is the problem.
SEO basics
Titles, descriptions, heading structure, canonical URL and indexability — the parts that are easy to forget in a visual builder.
Typical findings
- Hero text arriving after the animation, so the first frame says nothing.
- Custom mobile menu that closes on scroll and loses the visitor's place.
- Section headings styled as plain text, leaving no heading structure for crawlers.
- CTA that scrolls to a section instead of starting the action.
Questions
Is this only about speed?
No. Speed is one measured dimension; the rest is clarity, trust and whether people finish your main flow.
Can you test a password-protected staging site?
Human testers can, if you share access. Automated checks need a publicly reachable URL.
What do I get at the end?
A scored report with evidence, severity per finding, and the option to turn any finding into a paid task for testers.
See also
A roast is an automated audit plus reports from real testers, with evidence attached.