Squarespace templates look professional out of the box, which hides a specific risk: the site looks finished long before it is clear or fast.
We check both sides — what the numbers say and what a first-time visitor understood after twenty seconds.
What you get: measured facts separated from human judgement.
Start an auditWhat we check
Template defaults left unchanged
Placeholder copy, stock imagery and generic section headings that signal a site nobody maintains.
Gallery and image performance
Image-heavy templates are the main speed cost. We report the weight of the first screen and the largest asset.
Navigation depth
Testers report how many taps it took to reach your main action from the homepage.
Contact and commerce flows
Forms are submitted, carts are filled, and every silent failure is documented with screenshots.
Metadata and indexing
Titles, descriptions, canonical URLs and pages accidentally hidden from search.
Typical findings
- Template placeholder text still present on a secondary page.
- Full-bleed image hero pushing all content below the fold on phones.
- Main CTA only present in the footer.
- Contact form without confirmation, so visitors submit twice.
Questions
Is the report usable by a non-technical owner?
Yes. Every finding says what is wrong, why it matters and what evidence supports it.
Can I share the report with my agency?
Yes, roasts can be made public or kept private to your account.
Do you check every page?
The automated pass covers crawled pages; testers focus on the flow you name as most important.
See also
A roast is an automated audit plus reports from real testers, with evidence attached.